Campaign Terms
The “Mankind's PetStar Picture 10 lakh ki” is organized by Mankind Petcare Private Limited, having its registered/corporate office at 208, Okhla Industrial Estate, Phase-III, New Delhi-110020 (the “Organizer”).
These Terms govern participation in the Campaign. By submitting an Entry, a Participant agrees to be bound by these Terms & Conditions.
The Campaign is not sponsored, endorsed, administered by or associated with Instagram. Instagram is released from responsibility to the extent permitted by applicable law.
The Campaign runs from 00:00 hours on 4th Oct 2026 until 23:59 hours on 31st Oct 2026, Indian Standard Time (“Campaign Period”), subject to the following judging rounds:
| Round | Entry Window | Judging / Verification | Winners |
|---|---|---|---|
| Round 1 | 4th Oct – 10th Oct | 12th Oct – 13th Oct | 50 |
| Round 2 | 11th Oct – 17th Oct | 19th Oct – 20th Oct | 50 |
| Round 3 | 18th Oct – 24th Oct | 26th Oct – 27th Oct | 50 |
| Round 4 | 25th Oct – 31st Oct | 1st Nov – 6th Nov | 50 |
Entries received outside the relevant entry window are ineligible for that round. The Organizer may modify, suspend or cancel the Campaign only where reasonably necessary due to circumstances beyond its reasonable control, fraud, technical failure, legal/regulatory requirements or other circumstances materially affecting fair administration, and will communicate material changes through an appropriate Campaign channel, subject to applicable law.
No purchase is necessary to participate or win. A Participant is not required to purchase PetStar Alpha merely because the product pack must appear in the Entry. The Organizer/participating retailer should provide a reasonable means for an eligible Participant to create the required Entry without being compelled to purchase the product.
Each Participant shall submit a single valid Entry during the Campaign Period. Multiple Instagram accounts controlled by the same individual will be treated as one Participant for application of the entry limit. Substantially identical, automated, bot-generated or bulk submissions may be rejected.
An “Entry” means the photograph/Reel, caption and associated submission information. A valid Entry must:
The Organizer may reject an Entry that does not satisfy these objective requirements. A Participant may be asked to provide the original media file or reasonable information needed to verify authenticity and compliance.
This is a skill-based creative contest. Winners will not be selected by random lucky draw.
All valid Entries received for each round will be evaluated by a jury appointed by the Organizer against the following criteria:
| Criterion | Weight |
|---|---|
| Creativity and originality | 40% |
| Relevance to the Campaign theme and required elements | 30% |
| Storytelling / overall presentation | 20% |
| Technical presentation and clarity | 10% |
The 50 highest-scoring eligible Entries in each round will be selected as provisional winners, subject to verification. In a tie affecting a winning position, the Entry with the higher creativity/originality score will rank higher; if still tied, the jury will reassess the tied Entries against overall presentation and record its decision. Total 200 prizes will be distributed to winners.
Each Participant may win only once during the Campaign. If the same Participant otherwise qualifies again, the next highest-ranked eligible Entry will be considered.
The jury's evaluation will be final for judging purposes, subject always to these Terms and applicable law. The Organizer may retain a reasonable judging record/audit trail.
Subject to successful verification, a total of 200 prizes are proposed:
| Prize | Quantity | Round Allocation |
|---|---|---|
| Samsung Galaxy S25 12/256GB 5G | 4 | 1 per round |
| Apple Watch SE 3 GPS + Cellular | 4 | 1 per round |
| JBL Tune 510BT Headphones | 60 | 15 per round |
| Larah Dinner Set (17 pcs) | 132 | 33 per round |
The aggregate advertised prize value is INR 10 lakh rupees.
Prize models, colours/configurations are subject to availability. Where a listed prize becomes unavailable for reasons outside the Organizer's reasonable control, the Organizer may provide a prize of reasonably equivalent or greater stated value. No cash alternative will be offered unless required by law.
Prizes are personal to verified winners and are non-transferable and not for resale or assignment through the Organizer.
Provisional winners will be contacted primarily by Instagram direct message from the Company's official social media handle, and/or by contact details lawfully obtained for Campaign administration.
The Organizer may make up to three contact attempts during a 72-hour period. The communication will specify the response deadline and verification process.
A provisional winner may be required to provide full name, mobile number, email address, delivery address, Instagram handle, age/identity evidence, PAN/tax information where legally required, and other information reasonably necessary for eligibility, tax compliance and prize fulfilment.
Only information reasonably necessary for the stated purpose should be requested. A provisional winner who does not respond in time, fails verification or provides materially false information may be disqualified and replaced by the next highest-ranked eligible Entry.
Prizes will be dispatched or fulfilment initiated within 30 days after successful verification and completion of applicable tax formalities. The Organizer is not responsible for delay caused by inaccurate or incomplete information supplied by a winner.
Where a physical prize is returned as undeliverable after reasonable delivery attempts, the Organizer may provide a final collection/redelivery opportunity and thereafter treat the prize as unclaimed, subject to applicable law.
Any tax, withholding, collection, documentation or other statutory obligation arising in connection with a prize will be handled in accordance with applicable tax law.
The Participant retains ownership of original Entry Content. The Participant represents and warrants that the Entry is original and that all necessary rights and permissions have been obtained from every identifiable individual appearing in it, including the retailer/owner.
By submitting an Entry, the Participant grants the Organizer and its Campaign service providers a royalty-free, non-exclusive, worldwide licence, for 6 months from submission, to reproduce, display, publish, adapt for format/length, communicate and repost the Entry Content, Participant's Instagram handle and submitted caption solely for administering, publicizing and promoting the Campaign and PetStar Alpha through the Organizer's owned social channels, websites and Campaign communications.
The Participant shall not submit an Entry featuring another person unless that person has consented to the appearance and permitted Campaign use described in this clause. The Organizer may request reasonable evidence of such consent before using an Entry beyond judging/administering the Campaign.
Participants must act safely, lawfully and responsibly while creating an Entry and must not force, frighten, distress, injure or mistreat an animal. Participants must follow reasonable retailer premises rules. Nothing in these Terms excludes or restricts liability that cannot lawfully be excluded.
Personal data will be processed by Mankind Petcare Private Limited for purposes reasonably connected with administering the Campaign, checking eligibility, judging, contacting and verifying winners, fulfilling prizes, preventing fraud, complying with tax/legal obligations, handling complaints and, only where permitted and appropriately notified/consented, Campaign communications.
The categories of data may include Instagram handle and public Entry information, name, contact details, address, eligibility/age evidence, and tax/identity documentation strictly where required.
Personal data may be shared with authorized Campaign agencies, logistics providers, prize fulfilment/service providers, professional advisers and public authorities where necessary for these purposes or required by law. Appropriate contractual/security controls should be applied to processors/service providers.
Data will be retained only for the period necessary for the applicable Campaign purpose and legal/accounting requirements, after which it should be securely deleted or anonymized in accordance with the Organizer's retention policy and applicable law.
Participants may exercise applicable data rights, withdraw consent where processing is consent-based. Withdrawal will not affect processing already lawfully carried out and may prevent continued participation where the relevant data is necessary to administer the Campaign.
The Organizer may disqualify a Participant for fraud, impersonation, manipulation, automated participation, material breach of these Terms or conduct that compromises fair administration, after reasonable verification. The Organizer is not responsible for failure of Instagram, internet/mobile networks or devices outside its reasonable control, but will take reasonable steps to administer the Campaign fairly.
If circumstances outside the Organizer's reasonable control materially prevent fair or lawful conduct of the Campaign, the Organizer may modify, suspend or terminate it to the minimum extent reasonably necessary. Material changes affecting eligibility, judging or prizes will be communicated through an appropriate Campaign channel and will not be applied unfairly to completed participation, subject to applicable law.
To the maximum extent permitted by applicable law, the Organizer will not be liable for indirect or consequential loss arising solely from participation in the Campaign by the participants.
Campaign queries or complaints may be sent to: petstar@mankindpharma.com, 18001034400, Mankind Pet Nutrition, 208, Okhla Industrial Estate, Phase 3, New Delhi 110020. The Organizer will handle complaints in accordance with applicable law and its consumer grievance process.
The acceptance of the Terms and Conditions of this Campaign shall be deemed to have been given at New Delhi, India and the courts in New Delhi alone shall have exclusive jurisdiction to entertain any proceedings in any way relating to or concerning these Terms and Conditions or any rights, duties, obligations or liabilities arising there under.
If any provision is held invalid or unenforceable, it will be severed to the minimum extent necessary and the remaining provisions will continue in effect.
Failure by the Organizer to enforce a provision on one occasion does not waive that provision.
In case of an inconsistency between short-form Campaign advertising and these terms & conditions concerning participation mechanics, these Terms will govern, except that no provision will cure a misleading or inaccurate consumer-facing representation.